Safety Chic
...e extinguishers were red so that they would stand out in an emergency. But Homegrown Revolution likes the idea of yuppies in their burning kitchens accidentally grabbing the cappuccino frother. The article ends with this zinger: “They have clearly recognized an absence in the market and that’s the fundamental proposition,” says Dale K. Cohen, founder of DKC Resources, a New York marketing strategy and growth catalyst firm. “Fear is an emotion. And...