Fermentology: Mini Seminars About Cultured Food

...d will be recorded and available afterwards on the Applied Ecology Youtube page. Registration here! Follow us on twitter or facebook for updates. A closing note: I’m fortunate to be able to stay at home, with plenty of food, and watch fermentation seminars. Many are not so lucky. I have a friend and neighbor who runs several farmers’ markets through a non-profit called SEE-LA. They are soliciting donations to support families sheltering in place i...

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Make Magazine: Online and Free

...co-founder Palmer Luckey’s interest in funding the company, and a GoFundMe page started for it.] I wrote an article on drip irrigation for Issue 18 and have to say that it was a pleasure to work with the Make editorial team. Unlike other publications I’ve written for, the editors at Make knew a lot about the technical details of the subject matter and worked hard to ensure accuracy. Speaking of technical details, the only thing I’d change if I wro...

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Saturday Tweets: Thanksgiving Weekend Edition

WHY DOES EVERY ONLINE RECIPE BEGIN WITH A 40 PAGE ESSAY ABOUT SOMEONES HUSBAND DOG AND KIDS AND A BRISK WALK THEY TOOK IN THE FALL AND HOW THEY LOVE THE CHANGING OF THE LEAVES AND THEIR DOGS FAVORITE TREAT. GIMME THE RECIPE HON MY SCROLL FINGER HURTS — Chelsea Peretti (@chelseaperetti) November 22, 2018 As deadly flames approached, a mother called her daughters to say goodbye – Los Angeles Times https://t.co/MOQjEa6HI0 — Root Simple (@rootsimple)...

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Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

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