Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

Read…

Whole Grain Baking Class With Craig Ponsford

...geles November 19 and 20th. Registration is on the LA Bread Baker’s meetup page. Here’s more info on the class: Join award-winning baker Craig Ponsford in a six-hour hands-on exploration of baking with whole grain flour made from California wheat. Craig’s demonstrations will feature four of the following: English Muffins, Cinnamon Morning Buns, Vegetable Croissants, Pretzels, and Challah, among others. This class will repeat on the 20th. Craig Pon...

Read…

Sheltered

A page from Shelter. Maker, builder, publisher and author Lloyd Kahn left a great comment on my rambling review of the documentary Spaceship Earth. Lloyd said (in reference to the title of Buckminster Fuller’s 1969 book Operating Manual For Spaceship Earth), “In 1973, in our book Shelter, I wrote “Calling Earth a spaceship is like stepping out into a clear night in New Mexico and saying, “Wow, it looks just like the planetarium.” If you aren’t fa...

Read…

Turnip Greens via The Silver Spoon

...section devoted just to turnip green recipes. The Silver Spoon is a 1,263 page cookbook recently translated into English. It’s the Joy of Cooking for Italians, except instead of tuna noodle casseroles and other American cooking abominations, the Silver Spoon will tell you what to do with a cardoon, a carp, or the aforementioned turnip greens among many other edibles. While we appreciate the crusty old Joy of Cooking’s advice on cooking raccoon, T...

Read…

Essential System #9 – Hydration

...tructions for purifying water with iodine or chlorine can be found on this page. Filters, however, do not kill viruses which include hepatitis A., Norwalk virus, and rotavirus and are present when water becomes contaminated by the feces of affected individuals. In other words, bad dookie in the water. To kill viruses you need to use either iodine, bleach or expensive filters which also use iodine or electrostatic charges. Boiling water for at leas...

Read…