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...ustry representatives in the latte half of the 20th century. Lessons about cooking from scratch receded and were replaced by how to use cake mixes and shop for appliances. But the primary focus of the book is how food industry has found ways to amplify our cravings. They’ve carefully calculated “bliss points,” the exact amount of unhealthy ingredients to add to a particular food to make us desire more. Moss quotes Kraft food CEO Geoffrey Bible, Th...