The Museum of the American Cocktail

...ou do a tasting of 20 bottles or the next day won’t be all that productive. If you’re interested in MOTAC’s Los Angeles events you can sign up at the bottom of their page here. As a generalist (to a fault) I have really enjoyed meeting MOTAC’s expert cocktail enthusiasts....

Read…

Saturday Tweets: Architectural Screw-Ups, Road Diets and Pet Dragons

A page of architectural screw-ups https://t.co/o31OCzt5h8 — Root Simple (@rootsimple) January 20, 2018 Go ahead tell me again why road diets are so bad for LA https://t.co/ZlBMWkX9nA pic.twitter.com/siVYC8yZH1 — Alissa Walker (@awalkerinLA) January 15, 2018 New #DIY video on how to make maple syrup with file cabinet evaproator #maplesyrup https://t.co/MJfr3wv5jM — Eric Rochow (@GardenForkTV) January 15, 2018 Delightful site curates New York Times...

Read…

115 Inventing a New Word: Apisoir

...he reasons he thinks we should support local honey. You heard it first on Root Simple! During the podcast Michael mentions: Rowan Jacobsen’s book American Terroir: Savoring the Flavors of Our Woods, Waters, and Fields “Merroir“ Bee Local Honey Planet Bee You can reach Michael via his Facebook page and his email is michaelalberty@gmx.com. Apisoir, apisoir, apisoir! If you’d like to leave a question for the Root Simple Podcast please call (213) 537-...

Read…

By Hand and Eye

...mated by design tasks such as creating a website, laying out a newsletter, building a chicken coop or, most recently, creating a spice rack for the kitchen. When it came time to design that spice rack, thanks to By Hand & Eye, I was no longer intimidated by how to begin. I could get out a pair of compasses and start marking out certain proportions that human beings of the past have judged to be more pleasing than others. The door of my spice rack...

Read…

Does Facebook Actually Work for Promoting a Small Business or Non-Profit?

...ggerating its actual effectiveness. Any of you who administrate a Facebook page for a business or non-profit will know that unless you pay, Facebook’s algorithm will bury your posts. Some other points Mendelson makes in the interview: A 1% click through rate on a paid post is often as good as it gets. Eighty percent of Facebook users are outside of the U.S. If you’re a local business, like say a plant nursery, what good is paying to reach someone...

Read…